The Port Macquarie-Hastings council holds a yearly arts and entertainment event - ArtWalk, which is held across the Port Macquarie, Laurieton and Wauchope CBD areas. The 2020 ArtWalk is an initiative by the Port Macquarie-Hastings council to continue the arts festival with Covid-19 practices in place.
A promotional pack will be provided to businesses participating in ‘The Longest Footpath Art Gallery’ which includes 3 suites of footpath sticker designs and a poster design. The stickers and poster designs include an additional QR code that links to a mobile map UI of the storefront gallery sites.
Some of the designs will follow the same theme of the 2020 ArtWalk: Constellations.
The footpath stickers will function as location markers of each storefront gallery site, which will contain details of the event as well as provide reminders for the attendees to physically distance.
70 cm round footpath stickers with qr code
Suite 1
Suite 1
Suite 1
Suite 2
Suite 2
Suite 2
Suite 3
Suite 3
Suite 3
Suite 1 has a vibrant and colourful theme which is designed to be both visually appealing and informative.
Suite 2 follows the ArtWalk theme of Constellations which include shimmering star motifs and bursts of colour.
Suite 3 continues with the vivid Constellations theme with a focus on the COVID-19 safe practice reminders.
a3 poster with qr code
The poster will be placed on the storefront windows with the event details, the 3 locations and incorporates the theme of the ArtWalk.
The QR code is added to provide a link for participants to the online maps. The colours used match the colour palette of the official ArtWalk logo. The COVID-19 safe practices information is included to remind participants.
mobile map
The mobile-specific map UI is accessible from the QR codes found on the stickers and poster.
The screens are minimalist in style, using the same colour theme and are user-friendly.
Navigating between screens is seamless and leads the user to directions to
the participating businesses as well as artist information.
Navigating between screens is seamless and leads the user to directions to
the participating businesses as well as artist information.
map prototype
design mockups
